Posts Tagged ‘“pete cashmore”’

Two days in the life of Mashable CEO, Pete Cashmore

May 26 2010

Last week while I was in San Francisco for Google I/O and the MashMeet SF After Party, I shot a short little “day in the life” documentary of Pete.

I shot the video with the same set-up I used at the Olympics, my 5DMKII, the RØDE VideoMic, and a Litepanels Micro LED light. The neck strap I’m using is the BlackRapids Rs-5 (perfect for storing my iPhone and extra memory cards).

I shot most of the party shots at 6400 ISO and used the LED to light people’s faces when they were talking. Next time I’m going to put a CTO (orange) gel on the LED to give people a nice tan, instead of the ghostly whites. Cuz let’s face it, us tech peeps need all the tan we can get. :P

Photo by Ken Yeung.
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New York City through the lens of my iPhone

May 8 2010

Lisa taking iPhone shots in Little Italy, NYC
Video still by Eric Fischer

NYC: A city that is dead serious about yellow taxis, car horns, smoking, noise, fashion, firemen & late night diner food.

As soon as I step out of the plane in Newark, NJ, I am in full sensory overload.

Arriving in Newark, NJ.

The stifling, muggy heat is a shock to my system. It reminds me of Toronto in mid-August during an unbearable heat wave.

Pete Cashmore being hit with the muggy air outside of Newark Airport.

The city is sticky. My flip flops slap against the side walk and actually stick for a fraction of a second, until they get a dunk in something wet. I’m hoping it’s left over rain water. *crosses fingers*


Sex & the City sign in Chinatown.

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5 Ways to Fall in Love with Photography Again

Apr 27 2010

Lisa with SF Heart in Union Square

I’m back from a quick trip to San Francisco. Although I brought my 5DMKII, I actually spent most of my time shooting with my iPhone. I found myself really enjoying snapping hundreds of pictures with wild abandon, shooting things I would have never “wasted” shots on with my 5DMKII.

This experience was a valuable reminder of what I love about photography: The act of taking pictures. The sheer joy of capturing a moment is such a powerful feeling as a photographer and one that I’ve been missing in recent months.


Team Cheer at the SF Heart, Union Square, SF.

I find that many photographers, especially the perfectionists among us, feel a huge pressure when it comes to their photography. Gaining good editing and photoshop skills, as well as pushing yourself creatively is an important part of becoming a better photographer, but when you start feeling perpetually unsatisfied with every picture you take, you start to lose the passion and love for the thing you love to do.

I’ve noticed this with my attitude towards my own photography, so I thought I’d share some tips to help you generate a little bit of heat between you and your camera.

1. Fill up your memory card.

Union Square, SF, iPhone.

Never limit the number of shots you take based on digital space, just line your pockets with memory cards :) Memory is cheap. Buy plenty of memory cards and don’t be scared of filling up your cards. I carry 2x8GB, 2x4GB, & 2x2GB CFs plus 2x8GB SD cards for my P&S with me all the time.

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5 Tips for Taking Better Portraits

Feb 7 2010

Pete Cashmore
Pete Cashmore by Lisa Bettany, 5DMKII, 85mm f/1.8, 1/200 @f/3.5, ISO 100.

Before I jump head first into 2010 Olympic coverage (3 days!!!), I thought I should give my favourite photographer followers some post love. Here are 5 Tips to get more professional looking portraits:

1. Light your subject.

Lighting is one of most important aspects in creating a great portrait. Good lighting is easy to achieve, but requires skill and an off-camera flash. Getting that flash off your camera and onto a light stand with a shoot-through umbrella may seem a bit daunting, but trust me, it’s the only way to guarantee that your photos are going to look professional.

The first thing I suggest is to go read Strobist’s lighting 101 section. Try to take in as much technical information as possible and then practice until you get it.

Things you will need:

  1. A strobe. I use the 580EX as my key light, and 430EXs for edge or back lighting.
  2. Lots of batteries. Speedlights eat through batteries like a sugar-deprived kid with a Pez dispenser. Buy lots of rechargeable batteries and always have two extra sets for each flash. Also remember that batteries take ages to charge, so start charging them up to a day in advance of a shoot.
  3. Wireless triggers. I recommend the Alien Bees CyberSync Triggers. They are way cheaper than Pocket Wizards and work flawlessly. You’ll need one transmitter and a receiver for each flash. You will also need PC sync cables. Also, if you are shooting with a flash, (like my 580EX) that doesn’t have a PC sync socket, then you’ll need to buy a hot shoe adapter for your flash.
  4. Light stand + umbrella adapter + shoot through umbrella. You can buy kits at photo store or find them on line. You can always use “human light stand”, but after a few hours they usually start to complain and demand food, so it’s probably best to just sink the $100 and get a metal one that you can abuse without feeling guilty.

Kara
Kara, 5DMKII, 85mm f/1.8, 1/200 @ f/3.5, ISO 100.

2. Engage with your subject.

As a photographer it’s really easy to get preoccupied with the technical details of a shoot and disconnect from your subject. Unfortunately, this disconnection between photographer and subject shows up like a red flag in photos. Nothing is worse than a portrait of a subject with dead, expressionless eyes. It’s something that no amount of Photoshop can fix.

To combat “zombie eyes”, stay connected to your subject and actively give them feedback throughout the shoot. Make small talk to your subject between shots, make sure they are comfortable and happy, tell them silly jokes if you need a smile. I find that with teen girl subjects, mentioning anything to do with Twilight or hunky vampires gets a great response!

3. Shoot in front of a simple, complementary background

Mostly Lisa halo
Some might argue that the foliage halo never goes out of style.

A bad background can ruin a good shot. Trees growing out of subject’s heads, shrubbery poking out of ears, messy piles of things poking from chins, & clashing colours will distract from your subject. When you are setting up your shoot make sure your background is clean and simple. You can remove things in post, but why add the extra work for yourself. Clear any mess away or choose a new angle.

The secret is to shoot at a low aperture >f/3.5 and focus on the eyes. This will create a dramatic depth of field, with the eyes tack sharp and the hair and background soft and out-of-focus. I tend to shoot most of my portraits at f/3.5 or lower because I love dramatic dof and bokeh.

4. Compose your shot.

The rule of thirds is a portrait photograher’s best friend. Learn it. Love it. Replicated it over and over. Portrait photography is something that benefits from strict compositional rules.

When I started, I studied the best portrait & headshot photographers and practiced replicating their work shot for shot. There is no shame in copying others composition, lighting, and settings when learning, and I strongly encourage it. Once you’ve learned the basics and have a good handle on angles and set-ups that works, you can start to explore your own style.

Shauna headshot
Shauna. Canon XSi, 50mm f/.4, 1/200 @ f/2.5, ISO 100.

5. Retouch your shots.

Nobody is perfectly flawless, but everyone wants to look flawless in their photos. While you don’t want to remove all the “character” from someone’s face, any sort of skin imperfection can probably be nixed without a word of complaint from your subject, especially if you are doing promotional headshots or wedding photos. As a model, it would stress me out to no end if I got a blemish before a photo shoot. If I would have known how easy it is to clone stamp that puppy away in one click, I would have way fewer restless nights and possibly consumed more chocolates. mm. Chocolates.

How far you want to take your retouching it is up to you. I think there is a definite point of no return that you should try to keep in mind when you are retouching. If the skin starts to look like plastic, then you should probably lay off the clone stamp a little. Keep your brush size small >20px and steer away from too much Gaussian blur. Use your aesthetic judgement, and get feedback from other photographers and even your clients.

Rockin’ the 2010 GRAMMYs

Feb 4 2010

At the GRAMMYs
(David Karp (Tumblr), Rachel, Pete Cashmore (Mashable) & Lisa Bettany, Darya & Kevin Rose (Digg), Mike Shinoda (Linkin Park) & Anna)

Sunday was a pretty normal day. I woke up at the Beverly Hilton, ordered 3 small pancakes for $20, stole a muffin from Jessica Alba at a Press Junket, got my hair and makeup done, put on a dress (!), jumped in a pimpin’ limo with Kevin Rose, David Karp, my boyfriend Pete Cashmore. I drank champagne, got yelled at for taking photos of the Red Carpet & nearly got harpooned by Lady Gaga’s diamonte headpiece.

Then, I waved at Weird Al, heard the Pants-on-the-Ground guy sing “Pants on the Ground” not once, but five times sequentially down the Red Carpet, watched the GRAMMYs live IRL, ate a super greasy pastrami sandwich in my satin gown, hugged Imogen Heap, celebrated in a private cabana at Diddy’s party, learned about the intricacies of tea from KRose & toasted with @Ev over Jay-Z’s Ace of Spade Champagne. *yawns*

Here are some snaps from the big night.


Lisa & Pete going to the GRAMMYs!

David & Rachel2
David & Rachel looking super cute.

David, Pete & Kevin
David, Pete & Kevin ready for the Red Carpet.

David & Rachel
Cheers to salad in the sweet limo!

Lisa & Pete with bubbly
Pete & Lisa enjoy their pre-Grammy champagne toast :)

Shira & Lisa
Shira Lazar & I.

**The Girls
The Ladies.

Pete & Chad twittering
Pete & YouTube founder Chad Hurley entertain themselves during the show.


Kevin & Pete go totally nuts at the After Party. #partyanimals

Lisa at Grammys After Party

Pete & Ev
@Ev & @mashable at the Diddy party.

It was definitely surreal going from my socially reclusive, wifi-addicted lifestyle to hob nobbing with celebs at the Beverly Hilton. Now I’m just back to eating packaged hob nobs and watching ordinary people from my apartment window. Ohh someone just crossed the road and got into a taxi, now a bus is pulling up… where are my binoculars?

Existential Crisis at Blog World… mostly

Oct 3 2008

And now for something completely different…

Blog World hi-jinks with my bff Amanda Coolong (TechZulu), Pete Cashmore (Mashable), Snaps (the Kangaroo), USB HubMan/kid, a Zannel squooshie schwag yoyo & a lone pigeon.

Powered by my sweet Mostly Lisa Viddler Tees, 2 hours of sleep, 3 chocolate chip cookies, a large scoop of vanilla ice cream, Yahoo mints, some nuclear green coloured caffeinated drink and Las Vegas.

I’ll be the first to admit it. This video is pretty weird, but it oddly enough captures the essence of a Blogging/Tech/2.0 conference very well. That essence smelling something like a mixture of day-old deodorant, guacamole, gasoline, melting plastic, glue, warm cookies, and dusty carpet. *sigh* I guess you just had to be there.

At least this time I didn’t dive bomb a geek with a USendit airplane or lose a whole bunch of dough with Rosie O’Donnell.

Thanks to rocknrollgeek for filming, the MindTouch girl that gave Snaps a special button, and Pete $more for just lookin’ fly.

PS. I think Amanda really needs to work on her interviewing skills if she’s ever going to be considered, like a serious reporter or whatever.